Hi, I'm Lucy

What Watch Women's Sports (IRL) Is

Supporting women's sports in real life shouldn't be hard. But for most people, it is.

Games are spread across dozens of websites. Schedules are incomplete or outdated. You often have to know which schools are nearby, which sports are in season, and where to look before you even start searching. Women's sports exist everywhere, but finding them requires insider knowledge.

exists to change that.

It's a single place to discover women's sporting events near you and show up in person. College. Professional. Big cities. Small towns. Built intentionally for women's sports.

Why In-Person Matters

I grew up an athlete. I loved the feeling of running hard, of competing, of seeing what I was capable of.

Through sports, I learned how to work with teammates, accept feedback, lead, and stick with hard things.

I remember, as a young athlete, how meaningful it was to me when people showed up to my games. Seeing my parents, friends, teachers on the sideline made me feel seen, valued, and worthy of the work I was putting in.

I remember asking my mom why 'women couldn't be professional athletes' when I was young, which was an assumption I made because I only saw men playing sports professionally.

The visibility of women's professional sports (or lack-there-of) changed the way I dreamed of my future when I was ten. Without anyone telling me explicitly, I learned which dreams were realistic and which weren't for me. As my male peers dreamed of being a variety of things, including professional athletes, I crossed it off my list because it wasn't 'a real option.'

Every little girl who plays sports deserves to dream.

Why I Built This

As an adult, I found those same feelings through running: competing, pushing myself, and seeing what was possible. In my racing, I've intentionally worked to show why representation and support matter for women, on the course and behind the scenes.

Later, when I became a mom, that belief became even more personal. I want my daughter to grow up surrounded by powerful women athletes. I want her to see competition, leadership, and excellence as normal, not exceptional. That belief collided with reality when I tried to actually show up.

Supporting women's sports in real life was harder than it should be. In New Orleans, I could piece things together if I already knew where to look. When traveling to see family in other cities, I knew there would be games, but finding them still required time, research, and guesswork.

I wanted it to be easy to support women athletes. So I made it easy.

I've written more about my athletic journey, leadership, and why representation matters to me as a runner and a mom on Substack. Read the full story on Substack →.

What Watch Women's Sports (IRL) Does

Watch Women's Sports (IRL) brings together women's sporting events across leagues, levels, and cities into one place—so you don't have to already know where to look. It makes discovering games near you simple, whether you're at home or traveling. The goal is straightforward: make showing up for women's sports easy.

What I Hope Happens Next

I hope this fills stands and sidelines.

I hope it brings young athletes to local college and professional games.

I hope it makes supporting women's sports feel obvious, easy, and normal.

And I hope it helps the next generation dream bigger, without crossing things off a list before they even start.

Find a game.
Put it on your calendar.
Bring a friend. Bring a kid.
Support women's sports.

The Bar Scheduling Tool

As this work grew, it revealed another barrier to supporting women's sports, this time on the business side.

My close friend Nora was opening Babe's in Chicago. She told me she was spending hours every week manually planning their broadcast schedule. It felt like a problem that shouldn't exist.

The Bar Scheduling Tool helps bars publish their women's sports broadcasts using a shared, comprehensive events database, making schedules easier to manage and easier for fans to find.

There still aren't many bars dedicated to women's sports. My hope is that this tool supports the ones leading the way, and lowers the barrier for more to follow.